A passion for reading

As well as reading lots of fiction I do like reading books about reading. By fire my imagination and inspire me to keep on trying new tacks at school to get kids reading for fun.
My latest find is Steven Layne's Igniting a passion for reading http://www.stenhouse.com/html/stevelayne.htm

Although really for teachers it has some great ideas for how to do just that.
I am now reading it for the second time so that I can pick out stuff that will work for me.
I am going to use his idea of teaching students about shopping for books with the booked up books this September. ( the book is available online at the moment, this section being on page 78)
He suggests that students do not know how to shop for books in the same way as they would know how to shop for clothers, phones etc. and that at school we do not really model the choosing process. He reminded me of Goggle Eyes (Anne Fine) when he jokes about kids going into a shop and asking for the yellow dot section. My daughter hated choosing books at school because the teacher told her that as she was a good reader she could only choose from the pink shelf, which was all the classics, when what she wanted to read was the Jean Ure's and Paul Danziger's (it was a while ago)
Anyway I digress. The shopping idea model's the whole choosing process and cant wait to try it out. At least I get 10 tries at getting it spot on!
I also like the way he emphasises that it does matter that students remember who wrote a book. (and who illustrated it) His analogy for this is that students would know who made their favourite clothes, which team their favourite footballer plays for and who sings the songs they like so they ought to remember who wrote the names of the people who write the books they like.